[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.eeap.cz\/reklama-na-zivot\/#Article","mainEntityOfPage":"https:\/\/www.eeap.cz\/reklama-na-zivot\/","headline":"Reklama na \u017eivot","name":"Reklama na \u017eivot","description":"Zn\u00e1te to, p\u0159\u00edroda i ulice se zbarv\u00ed do hn\u011bda a do zlatava, chladn\u00fd vzduch von\u00ed nadch\u00e1zej\u00edc\u00ed zimou a kolem se \u0161\u00ed\u0159\u00ed zvl\u00e1\u0161tn\u00ed melancholick\u00fd klid, jako…","datePublished":"2019-11-15","dateModified":"2023-05-05","author":{"@type":"Person","@id":"https:\/\/www.eeap.cz\/author\/#Person","name":"","url":"https:\/\/www.eeap.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/390ba47df5874845ef3762ac16ecd0a67f4e30c13cbb7c7ee444ade303aa885b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/390ba47df5874845ef3762ac16ecd0a67f4e30c13cbb7c7ee444ade303aa885b?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"eeap.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.eeap.cz\/wp-content\/uploads\/img_a360951_w3908_t1574513539.jpg","url":"https:\/\/www.eeap.cz\/wp-content\/uploads\/img_a360951_w3908_t1574513539.jpg","height":0,"width":0},"url":"https:\/\/www.eeap.cz\/reklama-na-zivot\/","about":["Nakupov\u00e1n\u00ed"],"wordCount":565,"articleBody":"Zn\u00e1te to, p\u0159\u00edroda i ulice se zbarv\u00ed do hn\u011bda a do zlatava, chladn\u00fd vzduch von\u00ed nadch\u00e1zej\u00edc\u00ed zimou a kolem se \u0161\u00ed\u0159\u00ed zvl\u00e1\u0161tn\u00ed melancholick\u00fd klid, jako by se v\u0161echno uti\u0161ilo. Pokud v\u0161ak m\u00e1te tu sm\u016flu a \u017eijete ve v\u011bt\u0161\u00edm m\u011bst\u011b pln\u00e9m billboard\u016f a reklam, nebo se jen \u010dasto d\u00edv\u00e1te na internet \u010di na televizi, dost\u00e1v\u00e1te se pod palbu ost\u0159e protich\u016fdn\u00fdch vliv\u016f.Za okny je\u0161t\u011b v\u00edtr rozn\u00e1\u0161\u00ed tmavnouc\u00ed list\u00ed, ale na n\u00e1s se ze v\u0161ech stran val\u00ed obr\u00e1zky krabic s ma\u0161l\u00ed, \u0161\u00e1l a sn\u011bhov\u00fdch vlo\u010dek a kdosi n\u00e1m neust\u00e1le rad\u00ed, nebo p\u0159\u00edmo imperativem p\u0159ikazuje b\u011b\u017eet nakupovat ty, \u010di ony nejvhodn\u011bj\u0161\u00ed v\u00e1no\u010dn\u00ed d\u00e1rky, jako kdyby snad podstatou adventn\u00edch sv\u00e1tk\u016f nebylo nic jin\u00e9ho ne\u017e nakupov\u00e1n\u00ed a n\u00e1sledn\u00e1 konzumace. Pod t\u00edmto n\u00e1porem se, za doprovodu obl\u00edben\u00fdch v\u00e1no\u010dn\u00edch \u0161l\u00e1gr\u016f, pln\u00ed obchodn\u00ed centra davy zmaten\u00fdch, panika\u0159\u00edc\u00edch lid\u00ed a v\u00a0tomto podivn\u00e9m, um\u011ble vykonstruovan\u00e9m absurdn\u00edm hektick\u00e9m sv\u011bt\u011b, n\u011bjak miz\u00ed z\u00e1kladn\u00ed fakt, \u017ee je teprve listopad. Jako by tento kouzeln\u00fd poetick\u00fd m\u011bs\u00edc nem\u011bl snad \u017e\u00e1dnou autentickou hodnotu a byl jen kulisou z\u00e1vanu vlhk\u00e9ho v\u011btru po cest\u011b z\u00a0obchodu na zast\u00e1vku.V\u011bc se m\u00e1 tak, \u017ee pro tv\u016frce onoho absurdn\u00edho sv\u011bta, listopad skute\u010dn\u011b \u017e\u00e1dnou velikou hodnotu nem\u00e1. P\u0159edchoz\u00ed \u0159\u00edjen m\u00e1 to \u0161t\u011bst\u00ed, \u017ee se na jeho konci odehr\u00e1v\u00e1 dob\u0159e zpen\u011b\u017eiteln\u00fd Halloween, p\u0159i n\u011bm\u017e si p\u0159ijdou na sv\u00e9 zejm\u00e9na prodejci dekorac\u00ed a v\u0161elijak\u00fdch nesmysl\u016f s\u00a0morbidn\u00ed t\u00e9matikou. Po\u010d\u00e1tkem listopadu potom p\u0159ich\u00e1z\u00ed v\u00fdd\u011blek v\u00a0podob\u011b kv\u011btin a h\u0159bitovn\u00edch sv\u00ed\u010dek ke dni Du\u0161i\u010dek, s\u00a0nimi\u017e v\u0161ak v\u00fdrazn\u011bj\u0161\u00ed p\u0159\u00edle\u017eitosti k\u00a0zisku na dlouho kon\u010d\u00ed (i kdy\u017e se u\u017e objevily i slevov\u00e9 akce k v\u00fdro\u010d\u00ed 17. listopadu), a proto n\u00e1m prost\u0159ednictv\u00edm m\u00e9di\u00ed reklamn\u00ed a marketingov\u00ed experti ji\u017e od jeho po\u010d\u00e1tku neust\u00e1le vtloukaj\u00ed do hlav, \u017ee se bl\u00ed\u017e\u00ed prosinec s\u00a0v\u00e1no\u010dn\u00edmi sv\u00e1tky a chud\u00e1k listopad jako by p\u0159estal existovat.Pro\u010d se br\u00e1nitV\u00a0sou\u010dasn\u00e9m stolet\u00ed sice nem\u00e1me tyfov\u00e9 epidemie ani morov\u00e9 r\u00e1ny, d\u00e9lka \u017eivota se st\u00e1le prodlu\u017euje, jenom\u017ee n\u00e1m ho po\u0159\u00e1d n\u011bkdo krade. V\u0161udyp\u0159\u00edtomn\u00e9 reklamy n\u00e1m berou klid a nut\u00ed n\u00e1s myslet st\u00e1le dop\u0159edu. Jestli\u017ee nechcete na konci vlastn\u00edho \u017eivota seznat, \u017ee vypadal jako jedna dlouh\u00e1 pokladn\u00ed fronta, nepodl\u00e9hejte tlak\u016fm n\u00e1kupn\u00edho hyenismu, kter\u00fd v\u0161echno vypr\u00e1zdn\u00ed a zdehonestuje. Rozhodujte se sami jako d\u016fstojn\u00e9, autonomn\u00ed, svobodn\u00e9 bytosti, kter\u00fdmi p\u016fvodn\u011b v\u0161ichni jsme a cho\u010fte nakupovat, jen kdy\u017e doopravdy chcete, v\u011bci, kter\u00e9 re\u00e1ln\u011b pot\u0159ebujete. P\u0159em\u00fd\u0161lejte, d\u00edvejte se kolem sebe a \u017eijte to co je pr\u00e1v\u011b te\u010f a tady a to v\u00a0ka\u017ed\u00e9m m\u011bs\u00edci. Na to abychom \u017eili spokojen\u00fd \u017eivot, si nemus\u00edme br\u00e1t bankovn\u00ed p\u016fj\u010dky. Sta\u010d\u00ed jen vn\u00edmat sv\u011bt kolem sebe.                                                                                                                                                                                                                                                                                                                                                                                        4.3\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Reklama na \u017eivot","item":"https:\/\/www.eeap.cz\/reklama-na-zivot\/#breadcrumbitem"}]}]